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The popular loose surface stage event, Rally North Wales has secured a new partnership with Welshpool-based Trailhead Fine Foods for 2023 and under the firm’s leading protein food brand Get Jerky, will be known as the Get Jerky Rally North Wales.
The new agreement with the popular motorsport brand, which offers a nutritious, high-protein beef jerky snacks will also mean that the 25 March 2023 event will move from its base in Dolgellau to a brand-new home in Welshpool thanks to the new title sponsor.
The Wolverhampton and South Staffordshire Car Club organised event will once again feature world-class forest stages, famed for their pivotal role in events such as Wales Rally GB. But the move to the market town will offer new opportunities for the rally ensuring the event remains fresh and exciting as it continues to progress.
This new partnership with Get Jerky is an exciting phase for the rally with event organisers announcing more details on the planned schedule and format in the coming weeks. WSSCC Chairman Guy Weaver is delighted to welcome the impressive brand on board for 2023.
“Rally North Wales is overjoyed to welcome Get Jerky as title sponsors of the event, and we are very excited to announce that Welshpool will be the host town for 2023 which in itself offers new opportunities for the rally,” he says.
“Get Jerky are an extremely popular and trusted brand in motorsport and used Wales Rally GB in 2018 to launch their product to the world. We can really resonate with their business model and as they are based in Welshpool as well; it made complete sense to move the event to their hometown. More information will be released in due course, but we would like to extend our thanks to Arwyn Watkins of Trailhead Fine Foods for their support of the event.”
Managing Director of Trailhead Fine Foods, Arwyn Watkins is equally delighted to partner with the event.
“Our brand has been a constant feature in both modern and historic rallying championships in the UK, and when we were approached by Wolverhampton and Staffordshire Car Club to support their event it was clear that both partners had a clear understanding of the challenges that is faced in running a motorsport event such as the Get Jerky Rally North Wales” he says.
“The importance to the economy of the host communities in Welshpool and Dolgellau is especially important to the Get Jerky brand and the organising team fully supports that priority.”
“This is a new partnership which has the potential to make a real difference and I expect to see some exciting announcements that will further enhance opportunities within our communities, as well as deliver an environmentally positive impact solution to enhance the prospect of top-level motorsport in Wales for all.”
